Category Archives: Society

Hereford Photo Competition 2020 opens with €2000 worth of prizes to be won!

Irish Hereford Breed Society and Irish Hereford Prime are delighted to announce the launch of their 2020 Hereford Photo Competition. As part of this initiative the Hereford groups have developed a photography tutorial video with professional photographer Jeff Harvey. This short video gives a few simple but effective tips that everyone will find useful and can be accessed HERE!

There are 6 categories for the competition, including a video category open to all entrants. Each entrant may submit a maximum of two photos per category. Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via the link HERE!

Competition Categories;

  1. Show time (using Jeff’s top tips from tutorial video) standing Pedigree Hereford animals for a photo as if at a show – all cows, heifers, bulls, calves accepted.
  • Cheeky Chappies – Pedigree or Crossbred Hereford Calves – must be under 6 months of age.
  • The Boss – Hereford Stock bull on his own or with a herd of Dairy or Suckler cows.
  • The Whitehead Cross – Hereford cross heifers or steers in their natural environment.
  • Cooking time – Best photo of cooked or fresh Hereford beef suitable for any occasion.
  • Why Hereford?A video of you and / or your family talking about / promoting all things Hereford – The rest is up to the entrant, feel free to use your imagination – have fun & act safely!

– Max. 90 seconds duration

-Video entry to be uploaded to your own YouTube channel and the link uploaded via our entry page.

Full Terms and Conditions are available to download from via this LINK. The closing date for entries is midnight on the 28th August 2020. An independent judge, will shortlist the entries. These shortlisted photos will be available for the public to vote online from Thursday 3rd September 2020.

All entries will be judged primarily on the photo quality and not just the cattle. Although good Herefords are always a Winner!


There will be one prize awarded to the winner of each of the 6 categories. Winners can choose from 1 of the following: 

  • €200 SuperValu voucher or
  • €200 Farm Wardrobe voucher or
  • €300 Jeff Harvey Photography voucher (A one to one mentoring session on photography and using your camera from Jeff Harvey, along with a family / couple / children’s portrait captured by Jeff on the day at your home or on the farm).

The overall winner of the 2020 Hereford Photo Competition will receive a €500 cash prize.

This is a great opportunity for people of all ages to get out with their phones and cameras and get creative!

Any further queries may be sent by e-mail to or

Alternatively, please phone (044) 9348855 or (083) 8138824

Michael Barrett, shares his experience at the WHC2020 IN NEW ZEALAND.

“My trip to the World Hereford conference began on the 5th of March 2020 when I set flight from Dublin Airport. A short while later, thirty hours to be precise, I landed in Queenstown New Zealand.

Will Gibson of Foulden Hill Genetics met me at the airport and together we travelled the two hour journey down to Te Anau in the South Island of New Zealand. Along the journey I got a great insight into what the beautiful countryside of New Zealand had to offer. There I met the rest of the Irish team, Eoin, Katie and Sinead. My first night in New Zealand was greeted with drinks and food by a lake side bar in Te Anau. We were given a detailed plan of the busy week ahead and a briefing about the various events in which we were participating in. The night ended with a song and drink with team members from the other participating countries. A couple of hours sleep and off to the modules we went on Sunday morning. These modules took place on the Waiau Hereford stud farm.

Young Breeders at Waiau Stud

These modules included tasks such as animal health, fencing, agribusiness, selecting heifers suitable for breeding, and the most enjoyable of all, the beef cuts module.

Michael & Eoin completing the beef cuts module.

We completed the modules in the morning and were then given a tour of the farm in the afternoon. This was a little different from our farm walks back home. We were carried around the 1000 acre farm in a long wheel based jeep while listening to the farm details from the farm manager, through the radio in the jeep. The scale of the operation was an eye opener for us all. Throughout this tour we got to see some of the best polled Hereford cattle that New Zealand had to offer. That evening we participated in an agricultural quiz when we arrived back to Te Anau. This was another great evening where we enjoyed food and a drink with more Hereford enthusiasts from all parts of New Zealand.

Quiz Night

Monday the 9th was Stock judging day on the Monymusk herd of Chris, Jayne and Henry Douglas. Within the day’s activities we had to judge a field of bulls, 2 year old heifers and yearling heifers. This was accompanied with the judging of sheep, and sheep fleeces. The breeds of sheep varied between Romney and Suftex lambs. We then gave our reasoning’s for placing the yearling heifers in front of judges and the wider audience on the day.

That night the youth conference joined up with the rest of the World Hereford Conference at a Gala welcome reception in Queenstown. We also met the rest of the Irish representatives – Larry, William and Louise. We were greeted with a great Maori welcome in which the Haka was performed.

Young Breeders at the Welcome Reception

On Tuesday we had an early breakfast overlooking the beautiful countryside that Queenstown has before gearing ourselves up for a day of presenting. Each team participating in the youth competition had to give a 10 minute presentation to a group of judges to address the title – ‘If you were in a position of influence, what would you do to bridge the divide in agriculture between rural and urban people’. The remainder of Tuesday we had a small bit of free time to explore Queenstown. Eoin and I decided to show Sinead and Katie how to play a bit of pitch and putt, before we took a Skyline lift up to get an ariel view overlooking Queenstown. That night, the conference took a boat trip out to a gala dinner. The food, craic and comradery that was experienced on the night was one of the highlights of the trip. Thursday we moved up the country to Wanaka to prepare for the show days ahead. On route we stopped in a country village called Arrowtown, experienced a shotover (Speedboat) Jet and visited the horned Hereford herd of Locharburn.

Young Breeders going for gold in the shotover jet experience.
Heifers at Locharburn Stud.

With the cattle arriving that evening we helped out all the different herds with the washing and stalling of cattle.

Thursday brought the clipping competition upon us. We were given two heifers to wash, clip and prepare for show day. We then had to give a presentation on why we clipped the heifer the way we did. For us show people, it was very interesting to see the great variation in the way that the cattle were being presented. That evening we were given our class numbers for show day.

Michael showcasing his chosen heifer in the ring.
Eoin, Katie, Sinead & Michael ready to hit the show ring at Wanaka A&P Show.

Friday brought with it the Wanaka A and P show. To describe the scene of show day, was like having Tullamore show on the Lakes of Killarney. The handling competition was broken up into four heats in where the top 3 went through to a finals class. The competition was extremely high with 9 participants in each heat. As the show day drew to an end the party moved to a rooftop bar in which we got to have food and drinks with many of the cattle owners.  Saturday brought an end to my trip. We departed Wanaka and headed to Queenstown where I embarked on the journey home. Thirty five hours later I was back home in the real capital of Cork. A trip of a lifetime was brought to an end. I would like to thank the Irish Hereford Society for giving me the opportunity to represent them on the World stage. I would like to thank Slaney foods International  for sponsoring the competition and making the whole trip possible. I would like to thank Tom Brennan of Balleen Herefords who gave up of his time to help us prepare as a team before New Zealand. I would like to thank all the different Hereford breeders who gave us contributions towards our trip and valuable advice ahead of our trip. I would finally like to thank Boehringer Ingelheim for organising an unbelievable competition which brought like-minded Hereford people together and igniting friendships that will last a lifetime.”

Michael, Sinead, Katie & Eoin at The National Hereford Calf Show 2019

Sinead Conry, in her own words, speaks about her experience at the WHC2020 in New Zealand.

Sinead Conry of Rathnollag Herefords in Roscommon, along with; Michael Barrett, Eoin Lynch & Katie Brady, travelled to New Zealand in March 2020 to represent Ireland and compete in the Young Breeders Competition at the World Hereford Conference against teams from around the World, while being kindly sponsored by Slaney Foods International. Read Sinead’s account of the experience below.

Being afforded the opportunity to travel to New Zealand to represent Ireland at the world Hereford conference was a once in a lifetime dream come true. New Zealand is an amazing country to travel to, but this trip was a trip with a difference. Given the opportunity to mix and get to know Hereford breeders from all over the world allowed me to see how they carry out different tasks allowing me to learn new ways of farming. Farming is a way of life although so many people carry out the everyday tasks on a farm setting – it amazed me to see the different ways farmers from different countries completed different tasks.

Sinead viewing the cow herd at Craigmore Hereford Stud

At the Wanaka show while undertaking the clipping competition it was so interesting to see that no two teams clipped the animal the same way. I think we were all very inquisitive to the other teams as to why they did it in that way. Likewise, we got many questions regarding how we clipped the heifers and what was the reasoning behind it.

Sinead & Eoin clipping & prepping the heifer for the Wanaka A&P show.

Mixing with the different groups of young Hereford breeders from across the world allowed for a whole new communication line to open.

The competition kept us on our toes while we were on the other side of the world. We were tested in many different aspects of farming and this also allowed us to see how they carry out different farming tasks in New Zealand. Visiting many farms in New Zealand I was blown away by the size of the farms and the quality of the land. Although they were experiencing a drought and the land was burnt, while standing looking at fields all I could see was flat land for miles. The welcome and generosity of the farmers was next to nothing. I felt very at home on the whole trip to New Zealand.

Eoin, Katie, Sinead & Daniel Henderson at Craigmore Hereford Stud (Hamilton, NZ)

The highlight of the trip for me was Wanaka show. It was a show like no other that I had ever attended. From the view, to the way the show was run, was totally different to what I am used to. The classes in the show were very interesting, one that stood out to me was the progeny class where it allowed the breeder to show the genetics carried through from generation to generation. I have never seen a class like that before.

Sinead ready to hit the show ring at Wanaka A&P Show

I was nearly in awe for the whole trip of New Zealand. The views of the country are amazing – it is some place I have dreamed of exploring for a long time. Getting to travel to represent Ireland was an amazing pleasure and without the Irish Hereford breed society and Slaney Foods International it would not have been possible. I would like to take this opportunity to thank Slaney Foods International for giving me this once in a lifetime experience.”

Michael, Katie, Sinead & Eoin.

Irish Hereford Online Bull Sale – GVM Kilmallock

Breeders couldn’t have imagined just how challenging the Spring of 2020 would be – their worries only being doubled by the global pandemic – Covid-19 and now facing into a potential drought it seems to be turning into a very hard year for all farmers alike.

The Irish Hereford Breed Society held their first ever online bull sale in GVM Kilmallock on Thursday 28th May. It was very different from a conventional sale with there being no show, bulls having to be delivered at designated intervals and buyers having to make appointments to view unmanned stock. This style of sale is very new to breeders of Pedigree bulls across the market and there are several teething issues such as technology gaps and broken communication between the mart and buyers/sellers. Despite this, the Society wanted to mark the Spring with a sale in a safe manner and thought to be the most advantageous for breeders after researching several different options.

There were 24 bulls presented for auction from across the country and each bull was pre-recorded walking around the show ring on a video on arrival to the mart. The video was played back later at the time of the live auction for bidders to view. An overall clearance rate of 30% was achieved at the sale.

Top of the town was ‘Ardmulchan Omagh’ bred by long time breeders Phil & Catherine Smyth of Ardmulchan Herefords, Co. Meath. This top bull was sired by Church Preen Galileo and has a quality blood line – perfect to improve any herd. Omagh not only is fertility tested but has a 5 star rating for docility & daughter calving interval across all beef breeds. The bull was sold to a breeding herd in Kerry for a top price of 2400. Although much lower than the value of this fine bull and much lower than the desired top sale price – this price is indicative of the hard times that breeders are facing across the country.

Ardmulchan Omagh – sold for 2400

Next top bull was ‘Ryemountpoll 1 Knight’ bred by Dermot Kelly from the Ryemount Hereford herd in Co. Kerry. This Solpoll 1 Handsome son, has stars to burn coming out with 5 star replacement & 5 star terminal rate along with being easy calving. This fine bull has moved to new pasture to a breeding herd in the South.

The Society would like to thank all breeders for their patience and support at this time and and take this opportunity to wish all the buyers the very best of luck with their purchases. We hope safe and normal times are in the not too distant future when we can all meet again. Until then – stay safe!

The Society office is still temporarily closed & the phone service is not in use but staff are working remotely. Please contact the Society via  e-mail; with any questions or queries.

Hereford Cross Heifers -perfect for the butcher shop!

The O’Rielly Traditional Butcher shop is a self-sufficient operation in Kilmacthomas, Co. Waterford. The Shop is stocked with home reared cattle that are slaughtered in their own abattoir.

Hereford Cross Heifers are an obvious choice for the butcher shop – providing top quality beef for their customers from top quality Heifers.

Hereford heifers on the O’Rielly farm in Waterford.

The owner, Joe O’Rielly, said they choose Hereford cattle to sell in their shop because Herefords when finished give a nice fat coverage which is what we want for our country based shop. The fat cover allows us to hang the beef on the bone for anything up to 28 days, something you can’t do with lean meat. Hereford have a lovely marble in the meat and a rich red colour which is appealing to the eye of customers. The carcasses aren’t as big as the continental breeds either and finish fast off grass. Smaller carcasses mean smaller cuts of meat, keeping the price down for customers. Herefords are also a calm breed, easy to handle and manage on the farm, not as “flightly” as some of the other breeds”.

All heifers are bought in as young stock and fed on farm until they are slaughtered at 250kgs – the ideal weight for butcher shop cuts. The family are fully immersed in Irish farming & rural life – they also run a Suckler herd and finish heavier cattle for slaughter in a local factory.

During these unprecedented times it is business as usual with the shop remaining open and goods being delivered to car boots for customers. Another local business serving the community in these times of need!

Hereford Cross Heifer carcases hanging in the chill.
Hereford Cross Heifer carcases hanging in the chill.