2020 Hereford Photo Competition

€2,000 worth of prizes to be won!

Irish Hereford Breed Society and Irish Hereford Prime are delighted to announce the launch of their 2020 Hereford Photo Competition.

As part of this initiative the Hereford groups have developed a photography tutorial video with professional photographer Jeff Harvey. This short video gives a few simple but effective tips that everyone will find useful and is available HERE!

There are 6 categories, including a video category open to entrants. Each entrant may submit a maximum of 2 photos per category. Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via a link this link >>> PHOTO UPLOADS!

Competition Categories;

  1. Show time (using Jeff’s top tips from introduction video) standing Pedigree Hereford animals for a photo as if at a show – all cows, heifers, bulls, calves accepted.
  1. Cheeky Chappies – Pedigree or Crossbred Hereford Calves – must be under 6 months of age.
  1. The Boss – Hereford Stock bull on his own or with a herd of Dairy or Suckler cows.
  1. The Whitehead Cross – Hereford cross heifers or steers in their natural environment.
  1. Cooking time – Best photo of cooked or fresh Hereford beef suitable for any occasion.
  2. Why Hereford?A video of you and /or your family talking about /promoting all things Hereford – The rest is up to the entrant, feel free to use your imagination – have fun & act safely!

Check out full details of each Category of the Competition – available HERE!


There will be 1 prize awarded to the winner of each of the 6 categories. Winners can choose from: 

  • €200 SuperValu voucher or
  • €200 Farm Wardrobe voucher or
  • €300 Jeff Harvey Photography voucher 

The overall winner of the 2020 Hereford Photo Competition will receive a €500 cash prize.

Full Terms & Conditions are available HERE via the Upload link above!



Top Quality HEREFORD BULLS are for sale privately from breeders nationwide: Check them out here!

Catalogues available for Cancelled Sales below.


Hereford National Show 2020

  • Tullamore Show & FBD National Livestock Show: Sunday 9th August- CANCELLED

Spring Society Shows & Sales 2020

Spring Society Online Sales 2020

Special Sales 2020

Autumn Society Shows & Sales 2020

  • Premier Autumn Show & Sale Tullamore: Saturday October 17th
  • Kilmallock: Friday October 23rd 

National Hereford Calf Show 2020

  • Tullamore – Saturday 21st November

Entries for all sales close one month in advance of sale date

Society Sale Entry Form 2020


From Conception To Consumption You Can Rely On Hereford. Beef with the “Wow” factor

The Irish Hereford Breed Society provides all the information you need on the Hereford Cattle Breed in Ireland, including the latest news, and latest information on shows and sales.

Top four reasons to pick Hereford

  1. Increase your profits
  2. Ease your Workload
  3. Ideal Carcass Size
  4. Sell livestock at a premium price.

If those four reasons sound good to you, Irish Hereford is the breed of cattle you are looking for. Hereford will give you excellent meat quality, easy calving ability, good fertility, adaptability and excellent temperament, so if you are not already the proud owner, see all the reasons to choose the Hereford breed on Why Choose Hereford? and watch our video below.

Hereford cattle breeders through the Irish Hereford Breed society have won many awards and accolades for its high quality product, including the world’s best steak award and the more recent win by Certified Premium Hereford Irish Beef at the Great Taste Awards. Check out Certified Irish Hereford Beef and Irish Hereford Prime for all the information you need and some great recipes from our partner Lidl.


Hereford cattle have earned a reputation for reliability, docility, fertility ease of calving, and the efficient conversion of grass to red meat. It is one of the most efficient beef production units on the globe.

The black Hereford Friesian calf has been a market leader without parallel for decades. At any stage in his growth a Hereford cross Friesian animal is saleable at a premium price. No other breed can compete as a crossing sire  with the Hereford. See our Irish Hereford Dairy Brochure to get the facts as to why Irish Hereford is also an ideal choice for dairy farmers.

view our online video:

For Performance, Premiums & Profit

%d bloggers like this: