Category Archives: Sales

Certified Irish Hereford Beef for Lidl US Supermarket Shelves

Slaney Foods International, based in Bunclody Co. Wexford, is celebrating after landing a deal to supply premium speciality Certified Irish Hereford beef to stores in the United States. The deal, facilitated due to their relationship with Lidl Ireland, was actively supported by Bord Bia and the Department of Agriculture, Food and Marine.

                                                                                                                                                                            Rory Fanning, Managing Director for Slaney Foods International adds:
“Our partnership with Lidl Ireland is very special in terms of the leverage to develop new markets for our product. On a weekly basis we export to Lidl Denmark and we will have lines on the shelves of Lidl in Sweden, Belgium, Slovenia, Romania Cyprus, Bulgaria and the Czech Republic this summer. Our relationship grew from humble beginnings, but Lidl was quick to spot the potential to further develop one of Ireland’s premium food products, grass fed Irish beef. We’ve been very grateful for the support from Lidl, Bord Bia and the Department of Agriculture in helping open up the U.S. market to us and we look forward to the American consumer getting a taste of premium grass fed Irish beef.”

Minister for Agriculture, Food and the Marine, Michael Creed TD, commented; “This is an exciting time in the journey of Irish beef in the USA from initial access for primal cuts in 2015, to access for manufacturing beef in 2016 and the commencement of trade in manufacturing beef earlier this year. As Lidl starts the process of opening stores in the USA, today’s launch of Irish Beef to the retail market marks another key step in this journey. I would also like to pay testament to the great work being done by Slaney meats and their own focus and commitment to quality, sustainability and producing premium grass fed Irish beef.”

Bord Bia CEO Tara Mc Carthy congratulated Lidl on its confidence to bring the new taste of sustainably produced Irish beef from Slaney meats to U.S. customers.
“ I am delighted that Lidl is illustrating its confidence in sustainably produced Quality Assured Irish beef in this most tangible way.  Lidl Ireland as a verified member of Origin Green and as a significant exporter of Irish food and drink is a committed stakeholder of the Irish food industry.
The Slaney US announcement is an exciting new chapter in our relationship with the group.

The Irish Hereford Society congratulates Minister Michael Creed, Bord Bia, Lidl, Slaney Foods and all involved in this exciting new venture and wishes every success to Lidl on its entry to the US market and on its massive new headquarters in Arlington. This past Thursday, German supermarket brand ‘Lidl’ opened their first 7 stores in the Carolinas, including in North Carolina’s Kinston, Greenville, Sanford, Rocky Mount and Winston-Salem, and South Carolina’s Spartanburg and Greenville. Lidl now has several new stores under construction around the Charlotte area, including in South End, Rock Hill, and Mooresville. In total, the company plans to open at least 100 stores across the East Coast by the end of 2018, creating over 5,000 new jobs.

Pictured at a recent meeting at Lidl Irelands very impressive new headquarters at Tallagh are sitting Willie Branagan, Chairman Irish Hereford Soc., Liam Casey, Comercial Director Lidl Irl, with standing L to R  Rory Fanning, Managing Director Slaney Foods Int., Larry Feeney IHBS and Enda Rabbit, IHBS.

A key component of the success of Certified Irish Beef in addition to those mentioned is the commitment and integrity of its farmer producers and also the dedication of Irish Hereford Breed Society members and cattle breeders who supply the genetics which ultimately contain the magic formula to produce great tasting beef that satisfies the taste buds.

Certified Irish Hereford Beef – Natural Cattle for Natural Beef

 

100% CLEARANCE AT NENAGH

The final Hereford Spring sale went out with a bang as a 100% of animals were sold, with some impressive prices achieved on the day. The average price was just shy of €3,000 with a price range of €2,200 – €4,000.

Well known Hereford breeders Tom and Anselm Fitzgerald brought home the champion sash for their bull Grianan Prince. This 4 star terminal bull is bred by Grianan Freddy who produced a number of animals that were very successful around the shows last year. Local Nenagh man Michael McLoughlin became the new owner when he placed his final bid at €3,500.

Champion Grianan Prince sold for €3,500, bred by T & A Fitzgerald Mount Temple Moate. Breeder Anselm Fitzgerald, Moate, Liam Philpott (Hereford Society President) Mervyn Richmond, Fermanagh (Judge).

Philip and Catherine Smyth took second place when their bull Ardmulchan Magic was crowned Reserve Champion. This bull is out of the well known UK bull Church Preen Galileo who has had a great deal of success across the water winning best bull under 2 years old and Reserve Champion at the National Show, Tenbury and Senior Male Champion at the National Calf Show in Bristol 2010.

Reserve Champion Ardmulchan Magic sold for €2,500 with breeder Catherine Smyth, Navan,  Mervyn Richmond, Fermanagh (Judge) and Liam Philpott (Hereford Society President).

Roscommon man William Kennedy returned to Ballyforan with a heavy wallet as he brought home a total of €9,300 for his 3 bulls. Willie’s 16 month old bull, Feevaghmore Las Vegas was responsible for almost half the purse as he sold for €4,000 the highest price of the sale. This very stylish 16 month old sire, a son of the very successful Haven Kingpin, has a 5 star rating for both the terminal and replacement indexes’ along with an impressive calving difficulty value of 3.4%, which is lower than the breed average.

Top price bull Feevaghmore Las Vegas sold for €4,000 with breeder Willie Kennedy, Ballyforan, Co Roscommon.

James Thompson from the very successful herd of Ballyraggan Herefords, Co. Carlow received the next highest price on the day for his bull Ballyraggan Pioneer 839th selling at €3,800. Sired by Ballyaville Fine Tune who is a son of Hollow Point Broker this bull scored 5 stars for terminal, docility and carcass weight.

Longford man JJ Farrell of Trillick Herefords was another exhibitor who grabbed the attention of a number of buyers when it came to selling his bull Trillick Senior. This attractive sire scored 4 and 5 stars for the termianal and replacement index. Trillick Senior certainly took after his father, Free Town Hotspur who is recognised for his easy calving at 1.9%, with Trillick Senior scoring a value of 3.5%.Trillick Senior sold for €3,750 with breeder JJ Farrell, Co. Longford.

The society would like to take this opportunity to congratulate Matt Malone on his retirement. We would like to thank Matt for his hard work and dedication through the years, we wish him all the best.

Presentation by IHBS Chairman Willie Branagan & President Liam Philpott to Matt Malone as a mark of appreciation by the society on the retirement of Matt Malone as GM.

An all Breed Event will be on the Saturday of the upcoming Bank Holiday weekend (June 3rd).

It’s guaranteed to be a great day out with all aspects of animal showing discussed on the day.

Covering topics such as;
– Animal nutrition & health
– Healthy and safety
– Animal selection & training
– Grooming & showmanship
AND MUCH MORE!!!

Starting at 10am in Tullamore mart.

Irish Herefords Head East to Russia

This week the first consignment in 2017 of pedigree in-calf Hereford heifers destined for Russia departed these shores.

In-calf pedigree Hereford heifers being loaded for Russian export at Hubert Maxwell & Co Export facility

A specially selected group of in-calf heifers of diverse pedigree from herds across the country including eight eighteen to twenty month old bulls brought together by Hubert Maxwell, Livestock exporters have been in quarantine for the past month. All health requirements being fully completed to the satisfaction of the importers the signal to move was received.

Pedigree Hereford bulls ready for loading with exporter Michael Maxwell

The luxury transport for the Hereford consignment to their new home is provided by a Lithuanian company with extensive experience of cattle transport across Europe. The journey will take one week including rest breaks on the route through France, Belgium, the Netherlands, Germany, Poland and Belarus to the final destination just 180km west of Moscow.

The Russian Hereford breeders who have purchased the cattle came to Ireland in January last to visit a number of farms and see the quality of animal available and were extremely satisfied with the standard.

Svetlana Koss who hails from Moscow has co-ordinated the project on this occasion said she was extremely pleased with both the quality of the cattle and with how the current project has worked out. A further consignment this time of over 100 in-calf Hereford heifers arrived almost immediately at the quarantine facility replacing those heading for Rosslare.

The testing at quarantine is quiet extensive but Svetlana is with Michael Maxwell confident that this further consignment will again go through without any major hitch.

Irish Hereford Society chairman Willie Branagan was very pleased with the progress to date on this export order and is confident of further similar orders including maiden heifers later this spring. The Hereford cattle exported will allow the expansion and rebuilding of the beef cattle population in Russia which has huge possibilities for development into the future he said.

Hubert Maxwell and Family loading pedigree Hereford heifers for Russian export

Another group of six for apartment four on the luxury transport truck

Lithuanian Transport company ready to set out for for Rosslare Ferry to France
Luxury travel for Hereford heifers across Europe to Russia

Slaney Foods International the Major Hereford Sponsor at Gorey Agricultural Show

Last week Slaney Foods International, The Irish Hereford Society and Gorey Agricultural Show launched the 2017 Hereford Cattle Classes.   Hereford cattle have a long tradition in Co Wexford and have been exhibited at the Gorey show for many, many years.  Last year the Hereford classes received a major boost with significant sponsorship from the very successful Wexford Firm Slaney Foods International.  This year Gorey Agricultural Show is hoping for even bigger classes.

Prizemoney runs to an impressive €2,500 provided through the generous sponsorship of Slaney Foods and Gorey Agricultural Show Society.  Last year’s show saw a huge turnout in the Hereford classes, with some travelling from as far as Kerry.  Gorey Agricultural Show is very grateful for the support of the Hereford Breeders and Slaney Foods International.

The expanded range of classes will include classes for cows, in-calf heifers and a range of male and female calf classes.  At the launch, this week, Eamonn Moulds Procurement Manager at Slaney Foods International which currently has major contracts for Hereford beef, stated that the company is very pleased to support this expanded local event and to be associated with the South Leinster Branch of the Irish Hereford Breed Society and the Gorey Agricultural Show Society, which holds its 158th event this year.

The Irish Hereford Society welcomed the support of Slaney Foods for this expanded event. Slaney Foods contracts are a very important outlet for Irish Hereford beef in a challenging time for beef producers.  The Hereford is fortunate he said that it meets the ideal carcase specification currently required by a discerning market

Mervyn Parr (PH: 087 663 6665), Chairman of the South Leinster Branch of the Irish Hereford Breed Society said that Hereford breeders from far and wide would be approached to give their support to the event. Given the event takes place on the 17th of June next breeders will soon be selecting their animals in anticipation of forwarding their entries. For further information please contact: Show Secretary Stella Jones – 087 908 2670.Back L to R: Larry Feeney (Secretary – IHBS), Eamonn Moulds (Procurement Manager -Slaney Foods), Aidan Jones (Owner of Hereford Pedigree Bull), Michael Lacey (Site Owner), David Grandy (Treasurer – Gorey Agricultural Show), Henry Parr (Hereford Breeder), Mervyn Parr (Chairman South Leinster Hereford Branch), Enda Rabbitte (IHBS), John & Norah Jones (Hereford Breeders), Willie Branagan (Chairman – IHBS)

Front L to R:       Stella Jones (Secretary – Gorey Agricultural Show), Padraig Jones, Conor Jones, Orlagh Hall