Category Archives: News


The final Hereford Spring sale went out with a bang as a 100% of animals were sold, with some impressive prices achieved on the day. The average price was just shy of €3,000 with a price range of €2,200 – €4,000.

Well known Hereford breeders Tom and Anselm Fitzgerald brought home the champion sash for their bull Grianan Prince. This 4 star terminal bull is bred by Grianan Freddy who produced a number of animals that were very successful around the shows last year. Local Nenagh man Michael McLoughlin became the new owner when he placed his final bid at €3,500.

Champion Grianan Prince sold for €3,500, bred by T & A Fitzgerald Mount Temple Moate. Breeder Anselm Fitzgerald, Moate, Liam Philpott (Hereford Society President) Mervyn Richmond, Fermanagh (Judge).

Philip and Catherine Smyth took second place when their bull Ardmulchan Magic was crowned Reserve Champion. This bull is out of the well known UK bull Church Preen Galileo who has had a great deal of success across the water winning best bull under 2 years old and Reserve Champion at the National Show, Tenbury and Senior Male Champion at the National Calf Show in Bristol 2010.

Reserve Champion Ardmulchan Magic sold for €2,500 with breeder Catherine Smyth, Navan,  Mervyn Richmond, Fermanagh (Judge) and Liam Philpott (Hereford Society President).

Roscommon man William Kennedy returned to Ballyforan with a heavy wallet as he brought home a total of €9,300 for his 3 bulls. Willie’s 16 month old bull, Feevaghmore Las Vegas was responsible for almost half the purse as he sold for €4,000 the highest price of the sale. This very stylish 16 month old sire, a son of the very successful Haven Kingpin, has a 5 star rating for both the terminal and replacement indexes’ along with an impressive calving difficulty value of 3.4%, which is lower than the breed average.

Top price bull Feevaghmore Las Vegas sold for €4,000 with breeder Willie Kennedy, Ballyforan, Co Roscommon.

James Thompson from the very successful herd of Ballyraggan Herefords, Co. Carlow received the next highest price on the day for his bull Ballyraggan Pioneer 839th selling at €3,800. Sired by Ballyaville Fine Tune who is a son of Hollow Point Broker this bull scored 5 stars for terminal, docility and carcass weight.

Longford man JJ Farrell of Trillick Herefords was another exhibitor who grabbed the attention of a number of buyers when it came to selling his bull Trillick Senior. This attractive sire scored 4 and 5 stars for the termianal and replacement index. Trillick Senior certainly took after his father, Free Town Hotspur who is recognised for his easy calving at 1.9%, with Trillick Senior scoring a value of 3.5%.Trillick Senior sold for €3,750 with breeder JJ Farrell, Co. Longford.

The society would like to take this opportunity to congratulate Matt Malone on his retirement. We would like to thank Matt for his hard work and dedication through the years, we wish him all the best.

Presentation by IHBS Chairman Willie Branagan & President Liam Philpott to Matt Malone as a mark of appreciation by the society on the retirement of Matt Malone as GM.

An all Breed Event will be on the Saturday of the upcoming Bank Holiday weekend (June 3rd).

It’s guaranteed to be a great day out with all aspects of animal showing discussed on the day.

Covering topics such as;
– Animal nutrition & health
– Healthy and safety
– Animal selection & training
– Grooming & showmanship

Starting at 10am in Tullamore mart.

15th European Hereford Conference Hungary September 2018

This is an informal gathering of Hereford breeders and associates from Europe and across the world which is hosted by a different European country every four years.  I n 2014 the event was hosted by the Swiss Hereford Association. The event in 2018 will be hosted by our friends in the Hungarian Hereford Association which looks after the fast growing population of pedigree Herefords in Hungary and its members.

At the closing ceremony in Switzerland 2014 Dr Istvan Marton accepted the continuity baton from Swiss Hereford chairman Hans Baumann

Dear Association Leaders and Members,

We would like to inform your about the 15th European Hereford Conference in Hungary as follows:

The conference will take place from 15th of September to 21st of September, 2018.

The Conference website will be available at the end of May 2017  where you will find additional details:

We hope see you at the conference.


István Márton

General Manager – Hungarian Hereford, Angus, Galloway Association


Irish Herefords Head East to Russia

This week the first consignment in 2017 of pedigree in-calf Hereford heifers destined for Russia departed these shores.

In-calf pedigree Hereford heifers being loaded for Russian export at Hubert Maxwell & Co Export facility

A specially selected group of in-calf heifers of diverse pedigree from herds across the country including eight eighteen to twenty month old bulls brought together by Hubert Maxwell, Livestock exporters have been in quarantine for the past month. All health requirements being fully completed to the satisfaction of the importers the signal to move was received.

Pedigree Hereford bulls ready for loading with exporter Michael Maxwell

The luxury transport for the Hereford consignment to their new home is provided by a Lithuanian company with extensive experience of cattle transport across Europe. The journey will take one week including rest breaks on the route through France, Belgium, the Netherlands, Germany, Poland and Belarus to the final destination just 180km west of Moscow.

The Russian Hereford breeders who have purchased the cattle came to Ireland in January last to visit a number of farms and see the quality of animal available and were extremely satisfied with the standard.

Svetlana Koss who hails from Moscow has co-ordinated the project on this occasion said she was extremely pleased with both the quality of the cattle and with how the current project has worked out. A further consignment this time of over 100 in-calf Hereford heifers arrived almost immediately at the quarantine facility replacing those heading for Rosslare.

The testing at quarantine is quiet extensive but Svetlana is with Michael Maxwell confident that this further consignment will again go through without any major hitch.

Irish Hereford Society chairman Willie Branagan was very pleased with the progress to date on this export order and is confident of further similar orders including maiden heifers later this spring. The Hereford cattle exported will allow the expansion and rebuilding of the beef cattle population in Russia which has huge possibilities for development into the future he said.

Hubert Maxwell and Family loading pedigree Hereford heifers for Russian export

Another group of six for apartment four on the luxury transport truck

Lithuanian Transport company ready to set out for for Rosslare Ferry to France
Luxury travel for Hereford heifers across Europe to Russia

Corrin Mart Calf Promotion

Champion bull calf pictured below at the Hereford Calf Promotion in Corrin Mart, which sold for €265 with Michael Morrisson, Ted Sullivan & Pat McCarthy, Hereford Society, owner Matthew Hurley, Youghal & Billy Lane, Hereford Society.

Photo O’Gorman Photography


Photo O’Gorman Photography

Champion heifer cald pictured above at the Hereford Calf Promotion in Corrin Mart, which sold for €245 with buyer David Meade, Nohoval, Pat McCarthy, Hereford Council, owner Tony Beecher, Ballyhooly & Billy Lane, Hereford Society.

Top price of €3,550 at Kilmallock

Out of the 53 bulls entered in to the Kilmallock show & sale, a total of 30 arrived on the day, with only 9 being unsold resulting in a clearance rate of over 70%. The sale had a price range of €2,000 – €3,550 and working out at an average of €2,880.

Retired bank manager Eamon McKiernan, who is originally from Cavan but lives in Louth received the top price on the day for his 5 star terminal bull Knockmountagh Fionn, who is from Ireland’s easiest calving Hereford sire Cill Cormaic Kasper. Mr Joe Kett put on a good show when he entered a bidding battle with a fellow spectator and came out triumphant when he placed his last offer of €3,550 to become the new owner.

Top price bull at €3,550 Knockmountagh Fionn with owner John McKiernan and purchaser Jodie Kett

Declan Donnelly from Ennis and Ted O’Sullivan from Fermoy were next in line as they shared second highest price for their bull’s Clondrina 1171st and Furaleigh Kobe 1049 when they sold at €3,200 a piece.

Clondrina 1171st sold at €3,200 with owner Declan Donnelly

Furaleigh Kobe 1049 sold at €3,200 with owner Ted O’Sullivan

Padraig McGrath and Dermot Whelton secured the third highest price of the day when their bull’s Kye Gerard 727 (1st place class 3) and Hazel Grove Braxton (2nd place class 3) made €3,000 each.

Padraigh McGrath with his bull Kye Gererd 727 that sold for €3,000 scoring 5 stars for Terminal & 4 stars for Replacement

Owners Keith and Dermot Whelton with their 5 star replacement bull Hazel Grove Braxton sold for €3,000

Mullaghdoo Arthur €2,800 with owner Basil Arnold

The society would like to wish all purchasers the best of luck with their new bulls, we hope they serve them well.

We look forward to our next sale in Nenagh on Saturday the 20th of May.