Lidl Inisvale Selection Irish Hereford Fillet Steaks scooped a major UK Gold accolade at The Grocer’s annual awards held in London’s Hilton Park Lane.
A shortlist of 350 products from a record 1,400 products made it through to the second round of judging with Lidl’s Inisvale Selection Irish Hereford Beef Fillet Steak winning the top Gold Award. Hereford Beef is of excellent meat eating quality, known for its tenderness and flavour. Slaney Foods International based in Co Wexford, work in partnership with the Irish Hereford Breed Society and its sister company Linden Foods Dungannon to provide Certified Quality Irish Hereford Beef for the Lidl Hereford range. “We are proud to be the suppliers of the sustainably produced, award winning Lidl Inisvale Selection Irish Hereford Fillet Steaks” commented Rory Fanning, Slaney Foods – Managing Director.
It has been another great year for Slaney, Linden and Lidl on the awards front. Lidl has been making great strides with their own label brands and is growing from strength to strength with Slaney Foods & Linden Foods, the market leaders in fresh meat processing.
“We are delighted to be able to win this UK Gold award for the Inisvale Hereford Fillet Steaks with our retail partner Lidl. We set very high standards across our entire process. We have an exceptional supply chain with a dedicated and passionate farmer network. Our people our extremely skilled and we have an excellent NPD department that work alongside our customers to bring these mouth-watering products to the shelves at affordable prices.” Commented: Gerry Maguire, Linden Foods – Managing Director
Liam Casey, Lidl Ireland Commercial Director said: “We are very proud to win such a prestigious award. The competition was extremely high and to be crowned with a Gold category is a glowing endorsement for our product. To hear that both the consumer and a panel of experts voted for our Inisvale Hereford Fillet Steaks is immensely satisfying. We work together with Slaney Foods & Linden Foods to develop new and exciting products for our customers. Our Inisvale Hereford Selection is our premium red meat offering, produced from the very best local beef.”
Congratulations to all involved. Once again the Hereford calves topped the prices with a significant premium paid for both Bull and Heifer calves. Hardiness and greater weight at slaughter are an added advantage with Hereford while the heifer if used as a suckler dam is possibly the choice of many due to her docility, her ease of calving, her fertility and longevity.
The West Cork Hereford Club very pleased with its spring calf promotion to date. At promotions held so far members of the Club including Pat McCarthy, John Lynch, Christy Mullins and Gene Lynch spent a number of hours engaging with and chatting to farmers about their farming enterprise and distributing information leaflets on the breed and pointing out the Hereford advantage. Many farmers are already well aware of the pluses of using Hereford while others who have used other breeds are observing the higher Hereford calf price and the additional weight advantage at a given age.
Gene Lynch and Paddy Hickey were entrusted with the judging at Bandon while John Lynch and Stephen White with William O’Brien did the calf selection at Skibbereen. John Kingston, Ciara White and Pat McCarthy were entrusted with meeting with and talking to producers during the morning. With 400 calves at Skibbereen and a massive 1,400 at Bandon the lads were glad to hear the lunch bell call.
The West Cork Hereford Club held a very successful spring calf promotion at Cork Marts Bandon where the quality of calves forward provided some difficult decisions for the judges. The first prize-winning bull calf was shown by Patrick Fitton, Waterfall, Cork while the 1st prize-winning heifer calf was shown by Pat O’Sullivan of Barryroe. Hereford calf prices are showing a margin of €60 to €80 above other breeds according to a recent report in the Irish Farmers Journal. Given the surplus of dairy stock currently available a number of dairy farmers have plans to use Hereford across their herds either by I or a Hereford bull and buying in replacements which will provide additional grazing area for their milking herd.