Category Archives: Society

Beefing up Support for Agricultural Students – 5 Bursaries to be Won


The Irish Hereford Breed Society, in collaboration with Slaney Foods International and Lidl Ireland are awarding 5 bursaries of €1,000 each to 5 successful applicants at the 86th National Ploughing Championships which will take place in Screggan, Tullamore, Co. Offaly from Sept 19th – 21st 2017.

“Given the outstanding success last year, which was the first year of the programme, all the supporters are keen to further build on that this year and into the future” stated Willie Branagan, Irish Hereford Chairman at the launch of the 2017 competition. The five winners from last year have been enjoying their time at college while furthering their agricultural education. It is expected that this year’s competition will once again create wide interest from prospective and aspiring agricultural students wishing to go to Agricultural College or study Agriculture at 3rd level in the Republic of Ireland this coming autumn.

Such students may have completed the Leaving Certificate, could currently be actively farming or may be actively involved in their local Macra club or other agricultural activity. A growing population across the world will require into the future sustenance provided by the agricultural community, creating increasing demands on land and water resources.  A highly educated new generation of producers and agricultural graduates will be required to ensure such demands are met in a sustainable way.

To be in with a chance of winning one of these bursaries, candidates should submit an assignment entitled: Ireland’s Green Grass – Our Pot of Gold at the End of the Rainbow. Discuss (maximum 2,000 words) with their name, address and contact number clearly displayed on their assignment, by e-mail no later than Friday 25th August 2017 to:

Ten qualifiers will be contacted by phone on Monday 11th September and will be required to attend the National Ploughing Championships in Tullamore on Wednesday 20th September and be available to be interviewed by a well-known figure in Irish agriculture who will select the final 5 winners.

Speaking about the initiative Rory Fanning from Slaney Foods International says: “Given the recent demand for the Hereford breed and the success of the multi award winning Certified Irish Hereford Beef, we are delighted to come on board and support the Society who have initiated the project.”

Commercial Director for Lidl Liam Casey says: “Hereford has quite quickly become a huge point of differentiation for Lidl and customers have responded exceptionally well to this premium product. We are delighted to support the Irish Hereford Breed Society and our supplier Slaney Foods International in offering financial assistance to 5 aspiring agricultural students.”

Photo left to right: Larry Feeney – IHBS Secretary, Rory Fanning – Slaney Foods Managing Director, Liam Casey – Lidl Commercial Director, Enda Rabbitte – IHBS & William Branagan – IHBS Chairman

For further details of the programme please see Terms and Conditions at  or download one of our leaflets Irish Hereford Bursary Competition 2017Irish Hereford Bursary Competition 2017

You can also find these at

In case of queries, students may contact the Irish Hereford Breed Society Ltd. on 044/9348855

Another batch of pedigree in-calf Hereford heifers depart for Russia

This week another consignment of pedigree in-calf Hereford heifers departed for Shulgino, Volokolamskiy, Moscow, Russian Federation. This group will travel a half-hour further east closer to Moscow than the group which travelled in April. Once again these were shipped through Hubert Maxwell and Co. County Roscommon. Son Michael said he was more than pleased with how the heifers had performed in quarantine over the past number of weeks and paid tribute to the Roscommon Department of Agriculture officials who oversaw the arrangements, carried out all of the relevant inspections ensuring that all requirements were met.

           Michael Maxwell getting the first load ready for departure.

The heifers of diverse pedigree from a wide selection of herds ensuring the inclusion of several differing bloodlines were chosen from herd’s right across the country. On this occasion there are one hundred heifers and one bull travelling. The journey will take eight days with several rest stops in their journey across Europe to ensure that the animals arrive in top condition. Given the comfort of the trucks and the cattle handling knowledge and expertise of the drivers (two to each truck) there is no doubt but that these heifers will arrive in comfortable good health as did the most recent consignment which departed these shores on April 25th last. The transport company on this occasion is ‘Elspeda’ the same company as previously and is based out of Vievis, Lithuania.

Quality in-calf pedigree Hereford stock heading for Russia.

Chairman of the Society Mr Willie Branagan who was on hand to see the heifers before departure and assist with the loading stated that he was very pleased with the quality of the group and that those breeders who had made heifers available from right across the country were to be commended. He was he said aware that a number of breeders had provided heifers of particular bloodlines that they might well have preferred to within their own herds but had made them available to ensure the success of the project. Having met with the Russian buyers when they were in Ireland with Mr Maxwell in January last Mr Branagan said he was confident they would be pleased with the heifers on arrival.

IHBS Chairman Willie Branagan assists Michael Maxwell with loading the stock.

Given the success of the partnership to date expectations are that a further larger consignment will travel in mid to late summer. The logistics of summer travel are currently being worked out as well as the necessary travel permits etc.

      Michael Maxwell raises the final ramp assisted by the Lithuanian drivers and cattle handlers

15th European Hereford Conference Hungary September 2018

This is an informal gathering of Hereford breeders and associates from Europe and across the world which is hosted by a different European country every four years.  I n 2014 the event was hosted by the Swiss Hereford Association. The event in 2018 will be hosted by our friends in the Hungarian Hereford Association which looks after the fast growing population of pedigree Herefords in Hungary and its members.

At the closing ceremony in Switzerland 2014 Dr Istvan Marton accepted the continuity baton from Swiss Hereford chairman Hans Baumann

Dear Association Leaders and Members,

We would like to inform your about the 15th European Hereford Conference in Hungary as follows:

The conference will take place from 15th of September to 21st of September, 2018.

The Conference website will be available at the end of May 2017  where you will find additional details:

We hope see you at the conference.


István Márton

General Manager – Hungarian Hereford, Angus, Galloway Association


Irish Herefords Head East to Russia

This week the first consignment in 2017 of pedigree in-calf Hereford heifers destined for Russia departed these shores.

In-calf pedigree Hereford heifers being loaded for Russian export at Hubert Maxwell & Co Export facility

A specially selected group of in-calf heifers of diverse pedigree from herds across the country including eight eighteen to twenty month old bulls brought together by Hubert Maxwell, Livestock exporters have been in quarantine for the past month. All health requirements being fully completed to the satisfaction of the importers the signal to move was received.

Pedigree Hereford bulls ready for loading with exporter Michael Maxwell

The luxury transport for the Hereford consignment to their new home is provided by a Lithuanian company with extensive experience of cattle transport across Europe. The journey will take one week including rest breaks on the route through France, Belgium, the Netherlands, Germany, Poland and Belarus to the final destination just 180km west of Moscow.

The Russian Hereford breeders who have purchased the cattle came to Ireland in January last to visit a number of farms and see the quality of animal available and were extremely satisfied with the standard.

Svetlana Koss who hails from Moscow has co-ordinated the project on this occasion said she was extremely pleased with both the quality of the cattle and with how the current project has worked out. A further consignment this time of over 100 in-calf Hereford heifers arrived almost immediately at the quarantine facility replacing those heading for Rosslare.

The testing at quarantine is quiet extensive but Svetlana is with Michael Maxwell confident that this further consignment will again go through without any major hitch.

Irish Hereford Society chairman Willie Branagan was very pleased with the progress to date on this export order and is confident of further similar orders including maiden heifers later this spring. The Hereford cattle exported will allow the expansion and rebuilding of the beef cattle population in Russia which has huge possibilities for development into the future he said.

Hubert Maxwell and Family loading pedigree Hereford heifers for Russian export

Another group of six for apartment four on the luxury transport truck

Lithuanian Transport company ready to set out for for Rosslare Ferry to France
Luxury travel for Hereford heifers across Europe to Russia

Slaney Foods International the Major Hereford Sponsor at Gorey Agricultural Show

Last week Slaney Foods International, The Irish Hereford Society and Gorey Agricultural Show launched the 2017 Hereford Cattle Classes.   Hereford cattle have a long tradition in Co Wexford and have been exhibited at the Gorey show for many, many years.  Last year the Hereford classes received a major boost with significant sponsorship from the very successful Wexford Firm Slaney Foods International.  This year Gorey Agricultural Show is hoping for even bigger classes.

Prizemoney runs to an impressive €2,500 provided through the generous sponsorship of Slaney Foods and Gorey Agricultural Show Society.  Last year’s show saw a huge turnout in the Hereford classes, with some travelling from as far as Kerry.  Gorey Agricultural Show is very grateful for the support of the Hereford Breeders and Slaney Foods International.

The expanded range of classes will include classes for cows, in-calf heifers and a range of male and female calf classes.  At the launch, this week, Eamonn Moulds Procurement Manager at Slaney Foods International which currently has major contracts for Hereford beef, stated that the company is very pleased to support this expanded local event and to be associated with the South Leinster Branch of the Irish Hereford Breed Society and the Gorey Agricultural Show Society, which holds its 158th event this year.

The Irish Hereford Society welcomed the support of Slaney Foods for this expanded event. Slaney Foods contracts are a very important outlet for Irish Hereford beef in a challenging time for beef producers.  The Hereford is fortunate he said that it meets the ideal carcase specification currently required by a discerning market

Mervyn Parr (PH: 087 663 6665), Chairman of the South Leinster Branch of the Irish Hereford Breed Society said that Hereford breeders from far and wide would be approached to give their support to the event. Given the event takes place on the 17th of June next breeders will soon be selecting their animals in anticipation of forwarding their entries. For further information please contact: Show Secretary Stella Jones – 087 908 2670.Back L to R: Larry Feeney (Secretary – IHBS), Eamonn Moulds (Procurement Manager -Slaney Foods), Aidan Jones (Owner of Hereford Pedigree Bull), Michael Lacey (Site Owner), David Grandy (Treasurer – Gorey Agricultural Show), Henry Parr (Hereford Breeder), Mervyn Parr (Chairman South Leinster Hereford Branch), Enda Rabbitte (IHBS), John & Norah Jones (Hereford Breeders), Willie Branagan (Chairman – IHBS)

Front L to R:       Stella Jones (Secretary – Gorey Agricultural Show), Padraig Jones, Conor Jones, Orlagh Hall