Category Archives: Society

Hereford Cross Store, Steer and Heifer Competition at GVM Kilmallock

At the recent Irish Hereford Society Store Cattle Show and Sale: Eric Humphreys, John Foley, Ballyhea, Co. Cork, owner of the Champion bullocks, Denis Brennan, representing sponsors Slaney Foods, John Neenan, President Irish Hereford Sociey, Tom Foley, John's father and judge Doni Mullins. Photo Ita West
At the recent Irish Hereford Society Store Cattle Show and Sale: Eric Humphreys, John Foley, Ballyhea, Co. Cork, owner of the Champion bullocks, Denis Brennan, representing sponsors Slaney Foods, John Neenan, President Irish Hereford Sociey, Tom Foley, John’s father and judge Doni Mullins. Photo Ita West
Reserve Champion group of Bullocks in the Hereford Society Store Cattle Show and Sale in Goldel Vale Mart, Kilmallock, Co. Limerick Taidgh O'Sullivan, Bruff is presented with the rosette and prize by John Neenan, President Irish Hereford Society watched by Denis Brennan, representing sponsors Slaney Foods and Taidgh's son Tim O'Sullivan. The Bullocks weighed 585K and sold for One thousand two hundred and twenty five euro. Photo Ita West.
Reserve Champion group of Bullocks in the Hereford Society Store Cattle Show and Sale in Goldel Vale Mart, Kilmallock, Co. Limerick Taidgh O’Sullivan, Bruff is presented with the rosette and prize by John Neenan, President Irish Hereford Society watched by Denis Brennan, representing sponsors Slaney Foods and Taidgh’s son Tim O’Sullivan. The Bullocks weighed 585K and sold for One thousand two hundred and twenty five euro.
Photo Ita West.

Demand for Hereford cross stores both steers and heifers for further feeding was much in evidence this week at GVM Kilmallock where the Irish Hereford Society in association with sponsors Slaney Foods International selected a Champion and Reserve Award winning group in each section. The purpose of the promotion was to highlight the demand for Quality Assured steers and heifers required to supply the Slaney Foods Hereford scheme which with partners Linden supply the 142 Lidl outlets countrywide with the award winning ‘Inisvale’ Certified Hereford Beef. Denis Brennan representing sponsors Slaney Foods International at the event said that additional stock is required weekly in order to meet demand.       Ph: 087/677 9567 for details re requirements and bonus available.

The Champion group of five steers was exhibited by John Foley, Ballyhea, Charleville, these weighed 565 kg and sold at €1,270 while the Reserve group were shown by Tadgh O’Sullivan, Bruff. These weighed 585 kg and sold to a midlands buyer at €1,225.

Judge Doni Mullins accepts the prize on behalf of Tom larkin, Ardagh, Co. Limerick, on gaining the top place in the Heifer section of the Hereford Society Store Cattle Show and Sale in Golden Vale Mart, Kilmallock, Co. Limerick. Also in pic: Denis Brennan, Slaney Foods (sponsors) John Neenan, President Irish Hereford Society and Liam Philpott, Irish Hereford Society. Photo Ita West
Judge Doni Mullins accepts the prize on behalf of Tom larkin, Ardagh, Co. Limerick, on gaining the top place in the Heifer section of the Hereford Society Store Cattle Show and Sale in Golden Vale Mart, Kilmallock, Co. Limerick. Also in pic: Denis Brennan, Slaney Foods (sponsors) John Neenan, President Irish Hereford Society and Liam Philpott, Irish Hereford Society.
Photo Ita West

The winner in the heifer section was Tom Larkin, Reens, Ardagh, with a group weighing 438 kg and selling at €910. The Reserve group of heifers were exhibited by Oliver Hartigan, Lough Gur, Bruff and weighed 508 kg selling at €1,000.

Judge for the event Doni Mullins, GVM said he was very impressed with the numbers forward and the quality of the animals exhibited.

The Irish Hereford Society has Hereford 42 bulls entered for its forthcoming sale at GVM Kilmallock on Friday October 23rd next.

Peter O'Kelly, Croom with John Buckley, Buttevant, at the Irish Hereford Society Store Cattle Show and Sale in Golden Vale Mart, Kilmallock last Monday photo Ita West
Peter O’Kelly, Croom with John Buckley, Buttevant, at the Irish Hereford Society Store Cattle Show and Sale in Golden Vale Mart, Kilmallock last Monday
photo Ita West
Martin Shelton, Ballingarry, William Reidy, Milford and Dan Shelton, Castletown in Golden Vale Mart, Kilmallock last Monday for the Irish Hereford Society Store Cattle show and Sale photo Ita West
Martin Shelton, Ballingarry, William Reidy, Milford and Dan Shelton, Castletown in Golden Vale Mart, Kilmallock last Monday for the Irish Hereford Society Store Cattle show and Sale
photo Ita West
At the Hereford Society Store Cattle show and sale last Monday in Golden Vale Mart, Kilmallock: Karen and Darren Wallace, Dromina photo Ita West
At the Hereford Society Store Cattle show and sale last Monday in Golden Vale Mart, Kilmallock: Karen and Darren Wallace, Dromina
photo Ita West
John Foley, Ballyhea, Co. Cork, owner of the champion bullocks in the Irish Hereford Society Store Cattle Show and Sale recently in Golden Vale Mart, Kilmallock, Co. Limerick is congratulated by Liam Philpott, Irish Hereford Society and his father Tom Foley. The bullocks weighed in at 565K and sold for One thousand two hundred and seventy euro photo Ita West
John Foley, Ballyhea, Co. Cork, owner of the champion bullocks in the Irish Hereford Society Store Cattle Show and Sale recently in Golden Vale Mart, Kilmallock, Co. Limerick is congratulated by Liam Philpott, Irish Hereford Society and his father Tom Foley. The bullocks weighed in at 565K and sold for One thousand two hundred and seventy euro
photo Ita West

Certified Hereford Fillet Cook Off by Ireland’s Top Chef’s at the Lidl Barn, NPC

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In a major promotion of the Great Taste Award winning Certified Hereford Irish Beef at the recent national ploughing championships Lidl Ireland engaged the talents of its two Brand Ambassadors, the well-known TV presenter Paul Flynn owner of the famed ‘Tannery Restaurant’ in Dungarvan Co Wexford and Ian Orr of Browne’s Restaurant and Lidl ambassador in Northern Ireland. Thus two of Ireland’s top cookery experts engaged in a daily cook off using ‘Inisvale’ Irish Hereford Fillet steak in an engaging event that attracted tremendous interest throughout the event.

The Hereford fillet is just one of the wide range of Certified Hereford beef cuts available at all of Lidl’s 142 outlets nationwide. Demand for the range continues to grow rapidly as more and more satisfied customers extol the quality of the product which is matured for a total of 28 days ensuring tenderness together with a delicious taste and eating experience that lingers on the palate long after the last tender morsel has been consumed.

Comedian and compere for the event Bernard O’Shea well known from television particularly the zany ‘Republic of Telly’ and ‘The Panel’ was on hand to introduce the well- known TV personalities and Lidl ambassadors Paul Flynn and Ian Orr, to introduce the products, but also to talk with representatives of Slaney Foods, Linden Foods and the Irish Hereford Society on production and processing and to hear from a Bord Bia representative in relation to its quality assurance scheme. A whole range of Bord Bia Quality Assured produce was on offer to sample.

Both Paul and Hugh are indeed masters of their craft with wide experience and culinary expertise.  Following some excellent cooking tips and suggestions as they cooked the Hereford fillet was sizzling with a mouth watering aroma that can only be associated with the best beef, it was down to the viewing public to discern which had delivered the top steak. Such was the expertise of both that there was agreement from all as to the quality of ‘Inisvale’ Certified Hereford beef.

Marty Moon and the Mad Ass Mules whose U-Tube success ‘Hit the Diff’ has their fans rocking in the aisles were performing on the hour at the Lidl exhibition ensuring a continuous stream of visitors who also had the opportunity to view Ireland’s top chefs as they engaged in the Hereford Fillet beef cook off. Visitors could also test and taste the numerous other quality Irish products on display, speak directly to Irish producer suppliers to Lidl or climb the Lidl viewing tower for a birds eye view of the national ploughing championship site.

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Winners of Hereford Carcase Forecast Competition Receive Their Awards at Slaney Foods International

Left to Right Larry Feeney – Irish Hereford Breed Society - Secretary Eddie McCabe – Lidl Enniscorthy - Manager Andy Mulhare – Ballybrittas, Portlaoise - Winner Noel Quinlan – Gowran, Co. Kilkenny - Winner Nick Redmond – Gorey, Co. Wexford - Winner Willie Branagan – Irish Hereford Breed Society - Chairman Eamonn Moulds – Slaney Foods - Procurement Manager
Pictured Left to Right                                                                                                               Larry Feeney – Irish Hereford Breed Society – Secretary
Eddie McCabe – Lidl Enniscorthy – Manager
Andy Mulhare – Ballybrittas, Portlaoise – Winner
Noel Quinlan – Gowran, Co. Kilkenny – Winner
Nick Redmond – Gorey, Co. Wexford – Winner
Willie Branagan – Irish Hereford Breed Society – Chairman
Eamonn Moulds – Slaney Foods – Procurement Manager

Slaney Foods International, Bunclody, Co Wexford was the venue for the presentation of prizes to the winners of its competition to forecast the Carcase Grade of a Quality Assured Hereford Steer which was on display at the National Ploughing Championships. The competition was part of a very successful promotion at the Irish Hereford Breed Society’s stand at the event.

The steer on display at the event,  a 25 month old Hereford cross with a live-weight of 650kgs,  fits well within  the required spec for the Certified Hereford Irish Beef which is processed at Slaney Foods and is available at all Lidl stores across the country.  Demand for Lidl Hereford Beef has grown week on week since its introduction, winning several Great Taste Awards on the way.  Following the growth and success of the product here at home, Lidl has taken the initiative of introducing Irish Hereford Beef to European consumers via its extensive store placement on the continent.  Additional supplies of quality assured stock are required each week by Slaney Foods to meet the growing demand. (Ph: Eamonn @ 087/677 9567)

Competition entrants were vying to win one of three prizes of Lidl vouchers, each to the value of €500 sponsored by Lidl Ireland, Slaney Foods International and the Irish Hereford Breed Society. The vouchers may be redeemed at any of the 140 Lidl stores across Ireland which provide a wide range of goods at excellent value for money including the quality range of ‘Inisvale Selection’ Certified Hereford Irish Beef matured for 28 days for extra tenderness and flavour.

The 3 Lucky winners were Andy Mulhare, Ballybrittas, Portlaoise, Noel Quinlan, Gowran, Co Kilkenny and Nick Redmond, Gorey, Co Wexford. The awards were made following a reception at the headquarters of Slaney Foods International with representatives of the Sponsors on hand to congratulate the winners.

A huge thank you is extended to all who participated in the competition, to the winners and to Quality Assured producer Henry Parr, Clogh, Castlecomer who provided the Hereford Cross steer for the competition to John Canty, Kildalkey who provided two excellent 24 month old 600kg heifers, a selection of high merit suckler dams with their calves and five star sire and finally to Nigel Heatrick, Glaslough, Co Monaghan who exhibited his prizewinning and 5 star stock bull a great source of interest throughout the event.
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Monaghan Bred Hereford Shares Stock Bull of the Year Award in Northern Ireland

 Dernaroy 1 Impact joint winner Northern Ireland Hereford Breeders Association Herds Competition Best Stock Bull 2015 Owner Stephen Baxter Umgola Herefords, Co Armagh, Breeder Eric Humphreys, Dernaroy, Newbliss Co Monaghan
Dernaroy 1 Impact joint winner Northern Ireland Hereford Breeders Association Herds Competition Best Stock Bull 2015 Owner Stephen Baxter Umgola Herefords, Co Armagh, Breeder Eric Humphreys, Dernaroy, Newbliss Co Monaghan

 Dernaroy 1 Impact a son of Lowesmore 1 Entertainer bred at Dernaroy, Newbliss, Co Monaghan by well-known Hereford breeder Eric Humphreys came through stiff competition to share the prestigious Stock Bull of the Year Award with Richmount 1 King Kong a NI bred bull from James Graham, Richmount Road, Portadown, Co Armagh.

The three years old bull was purchased last year by Stephen Baxter, Umgola Herefords, Tarascon House, Monaghan Road, Co Armagh. The award winning Polled Hereford is out of a homebred cow Dernaroy 1 Emma herself sired by Australian sire Yalgoo Boulder and tracing back on the dam’s side to the Udel herd of David & Daithi Carroll, Coole Campile, Co Wexford and the Denn herd of Stanley Heaslip, Glebe House, Carrickaboy, Co Cavan.

Both breeder and owner were delighted with the award. The bull has developed very well, is long bodied with roundness of quarter and an excellent topline with exceptional muscling.

Stephen Baxter receives his award from Herds Competition Judge Andy Patterson
Stephen Baxter receives his award from Herds Competition Judge Andy Patterson

The award was announced together with the results of the annual Herds Competition results at the Northern Ireland Hereford Breeders Association annual field night and barbecue which was this year held at the home of NI Hereford breed president Greer Watson, Crossgar Co Down.

After viewing the Barnburn herd including the NI Bull of the Year, Pinmoor 1 Kingsley, the crowd headed back to the sheds to watch a clipping demonstration by William McMordie before having a barbecue followed by the announcement of the results of the herds competition by the judge Andy Patterson.

Pedigree herds

Large Herd Winners

Large herds: 1st, J & W McMordie, Solpoll; 2nd, John Conlon, Drumatee; 3rd, David Wilson, LisraceMedium Herd Winners

Medium herds: 1st, Dessie Martin, Lisola & Craigy; 2nd, Stephen Baxter, Umgola; 3rd, C & M Beatty & Son, Castlepoll & Braemount

Small Herd Winners

Small herds: 1st, James Graham, Richmount; 2nd, Ciaran Kerr, Kinnego; 3rd, Andrew McMordie, Solitude

Best autumn born bull calf: David Wilson, Lisrace Lumberjack

Best autumn born heifer calf: J & W McMordie, Solpoll 1 Pansy M16

Best spring born bull calf: James Graham, Richmount 1 Mac

Best spring born heifer calf: Stephen Baxter, Umgola 1 Lady

Best stock bull: Tie between Stephen Baxter, Dernaroy 1 Impact, and James Graham, Richmount 1 King Kong

Overall winner: John and William McMordie, Solpoll Herd

Irish Herefords at the NPC