In early 2020, Irish Hereford Prime came on board to support the fundraising project named Hooves 4 Hospice. The project aims to raise a sizeable sum of money for the building of a much-needed level 3 hospice for the Midland region.
Irish Hereford Prime members have supported the charity by rearing & donating animals to the charity. To date, 13 animals have been sold raising an amazing sum of €15,420. The dedication and generosity of all who have volunteered has been truly inspiring, and we look forward to seeing this community hospice standing strong.

Pat Lalor, Chairman of the project said;
“The Hooves 4 Hospice project was given a great boost very soon after its launch, when Irish Hereford Prime decided to give it their full support. Having the support of a quality national brand which is recognised the length and breadth of the country, is a very significant endorsement of the work that we are doing”.

The Hooves 4 Hospice project was featured on RTE’s Ear to the Ground in December 2021. The sale of an Irish Hereford Prime animal at GVM Tullamore, which was donated and reared by an Irish Hereford Prime farmer member, was one of the items featured in the programme and the animal made the magnificent price of €1,800.
Irish Hereford Prime has also sourced cash donations of €2,000.

Furthermore, Irish Hereford Prime, in conjunction with The Irish Hereford Breed Society, chose Hooves 4 Hospice as its charity for their calendars for 2021 & 2022.

Photograph – Jeff Harvey

The calendar sales generated an impressive income of €4,550 and a cheque for this amount was presented to Larry Fleming of Tullamore Lions Club by former Irish rugby international and Irish Hereford Prime Ambassador, John Hayes. The presentation recently took place on the farm of Tommy and Maura Cregan, Tullaha, Broadford, Co Limerick. On hearing about the Hooves 4 Hospice project, they generosity, immediately donated a Hereford animal to this very worthy project.
Pat continues:
“I would like to thank Irish Hereford Prime and all their farmer members who have so generously produced an animal for our project. Since our project commenced, our committee has been constantly overwhelmed by the generosity of farming families and others. We are well on our way to reaching our target of €1,000,000. We have close to 600 animals on our database which have been pledged to our project by farmers, but we would be delighted to accept any additional animals to help us realise our dream of one day having our very own regional hospice in the Midlands. Anyone who would like to find out more about Hooves 4 Hospice, please visit www.h4h.midlandhospice.ie or call Gerry on 085 8775477”.