Irish Hereford Breed Society and Irish Hereford Prime are delighted to announce the launch of their 2021 Hereford Photo & Calendar Competition.

There are 7 categories for the competition, including a video category open to all entrants. Each entrant may submit a maximum of two photos per category. Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via the link HERE!

Competition Categories;

1. Show time – Pedigree Hereford animals standing for a photo as if at a show – all cows, heifers, bulls, calves accepted. (Please choose a suitable background).
2. Cheeky Chappies – Pedigree or Crossbred Hereford Calves – must be under 6 months of age
3. Here come the girls – Pedigree Hereford Cows or heifers – with or without calves and with or without a stock bull.
4. The Boss – Hereford Stock bull on his own or with a herd of Dairy Cows or Suckler Cows with or without calves.
5. The HEX Factor – Hereford cross heifers or steers in their natural environment.
6. Prime Beef – Best photo of cooked or fresh Hereford beef suitable for any occasion.
7. Why Hereford? – A video of you and /or your family talking about /promoting all things Hereford!
   • Max. 40 seconds duration
   • Video entry to be uploaded to your own YouTube channel and the link uploaded via our entry page

The rest is up to the entrant, feel free to use your imagination – have fun & act safely!

Terms and Conditions;

1. This photography competition is open to anyone that creates photos containing Hereford cattle.
2. Jeff Harvey’s photography tips tutorial video is available to view at any time via Irish Hereford Breed Society or Irish Hereford Prime websites
3. All photos must be uploaded via the Website link, which is available on irishhereford.com and irishherefordprime.com by midnight on the 20th August 2021.
4. All entrants must provide the following details: name; address; email address; phone number & herd number when uploading their entry
5. Junior applicants (Under 18) must provide parental permission when uploading their entry
6. All photos must be submitted by the photographer or with written permission from the photographer.
7. All entrants acknowledge and consent that any photos entered in the 2021 Hereford photo competition may be used for the purposes of displaying entries. Entries will be published on IHBS and /or IHP websites and respective social media channels.
8. All entrants acknowledge and consent that any photos entered in the 2021 Hereford photo competition may be used at a later stage for purposes of promoting the Hereford Breed.
9. An independent judge will shortlist the submitted entries in each category. These shortlisted photos will be available for the public to vote online from Thursday 26th August 2021 until 10am on Thursday 2nd September 2021 & results will be announced on the same day.
10. The shortlisted entries will then be put forward to compile a Hereford Calendar 2022 which will go on sale in aid of a national charity – each entrant will be expected to give written permission for the inclusion of their photo in the calendar and also submit the original photo taken to the society via email.
11. No canvassing will be permitted during the shortlisting process and all decisions will be final.
12. Each entrant may submit a maximum of two photos per category.
13. If submitting two entries in the same category, at least one of those entries must include one or more people in the photo.
14. All entries will be judged primarily on the photo quality and not just the cattle. Although good Herefords are always a winner!
15. Closing date for entries is midnight on Friday 20th August 2021.

All entries will be judged primarily on the photo quality and not just the cattle. Although good Herefords are always a Winner!

Prizes

There will be one prize awarded to the winner of each of the 7 categories. Winners can choose from one of the following: 

• €200 SuperValu voucher or
• €200 Farm Wardrobe voucher or
• €300 Jeff Harvey Photography voucher (A one to one mentoring session on photography and using your camera from Jeff Harvey, along with a family / couple / children’s portrait captured by Jeff on the day at your home or on the farm).

The overall winner of the 2021 Hereford Photo Competition will receive a €500 cash prize.

Hereford Calendar 2022

The shortlisted entries will be put forward to compile a Hereford Calendar 2022 which will go on sale in aid of a national charity. Each entrant will be expected to give written permission for the inclusion of their photo in the calendar and also submit the original photo taken to the society via email.

This is a great opportunity for people of all ages to get out with their phones and cameras and get creative!

Jeff Harvey’s top photography tips;

Contact for more information;

Any further queries may be sent by e-mail to irishhereford@gmail.com or info@irishherefordprime.com

Alternatively, please phone (044) 9348855 or (083) 8168824