Hereford Photo Competition 2020 opens with €2000 worth of prizes to be won!

Irish Hereford Breed Society and Irish Hereford Prime are delighted to announce the launch of their 2020 Hereford Photo Competition. As part of this initiative the Hereford groups have developed a photography tutorial video with professional photographer Jeff Harvey. This short video gives a few simple but effective tips that everyone will find useful and can be accessed HERE!

There are 6 categories for the competition, including a video category open to all entrants. Each entrant may submit a maximum of two photos per category. Each photo entry must be accompanied by a caption. Competition photos and entry details may be uploaded via the link HERE!

Competition Categories;

  1. Show time (using Jeff’s top tips from tutorial video) standing Pedigree Hereford animals for a photo as if at a show – all cows, heifers, bulls, calves accepted.
  • Cheeky Chappies – Pedigree or Crossbred Hereford Calves – must be under 6 months of age.
  • The Boss – Hereford Stock bull on his own or with a herd of Dairy or Suckler cows.
  • The Whitehead Cross – Hereford cross heifers or steers in their natural environment.
  • Cooking time – Best photo of cooked or fresh Hereford beef suitable for any occasion.
  • Why Hereford?A video of you and / or your family talking about / promoting all things Hereford – The rest is up to the entrant, feel free to use your imagination – have fun & act safely!

– Max. 90 seconds duration

-Video entry to be uploaded to your own YouTube channel and the link uploaded via our entry page.

Full Terms and Conditions are available to download from via this LINK. The closing date for entries is midnight on the 28th August 2020. An independent judge, will shortlist the entries. These shortlisted photos will be available for the public to vote online from Thursday 3rd September 2020.

All entries will be judged primarily on the photo quality and not just the cattle. Although good Herefords are always a Winner!


There will be one prize awarded to the winner of each of the 6 categories. Winners can choose from 1 of the following: 

  • €200 SuperValu voucher or
  • €200 Farm Wardrobe voucher or
  • €300 Jeff Harvey Photography voucher (A one to one mentoring session on photography and using your camera from Jeff Harvey, along with a family / couple / children’s portrait captured by Jeff on the day at your home or on the farm).

The overall winner of the 2020 Hereford Photo Competition will receive a €500 cash prize.

This is a great opportunity for people of all ages to get out with their phones and cameras and get creative!

Any further queries may be sent by e-mail to or

Alternatively, please phone (044) 9348855 or (083) 8138824

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