Slaney Foods International, Bunclody, Co Wexford was the venue for the presentation of prizes to the winners of its competition to forecast the Carcase Grade of a Quality Assured Hereford Steer which was on display at the National Ploughing Championships. The competition was part of a very successful promotion at the Irish Hereford Breed Society’s stand at the event.

The steer on display at the event,  a 25 month old Hereford cross with a live-weight of 650kgs,  fits well within  the required spec for the Certified Hereford Irish Beef which is processed at Slaney Foods and is available at all Lidl stores across the country.  Demand for Lidl Hereford Beef has grown week on week since its introduction, winning several Great Taste Awards on the way.  Following the growth and success of the product here at home, Lidl has taken the initiative of introducing Irish Hereford Beef to European consumers via its extensive store placement on the continent.  Additional supplies of quality assured stock are required each week by Slaney Foods to meet the growing demand. (Ph: Eamonn @ 087/677 9567)

Competition entrants were vying to win one of three prizes of Lidl vouchers, each to the value of €500 sponsored by Lidl Ireland, Slaney Foods International and the Irish Hereford Breed Society. The vouchers may be redeemed at any of the 140 Lidl stores across Ireland which provide a wide range of goods at excellent value for money including the quality range of ‘Inisvale Selection’ Certified Hereford Irish Beef matured for 28 days for extra tenderness and flavour.

The 3 Lucky winners were Andy Mulhare, Ballybrittas, Portlaoise, Noel Quinlan, Gowran, Co Kilkenny and Nick Redmond, Gorey, Co Wexford. The awards were made following a reception at the headquarters of Slaney Foods International with representatives of the Sponsors on hand to congratulate the winners.

A huge thank you is extended to all who participated in the competition, to the winners and to Quality Assured producer Henry Parr, Clogh, Castlecomer who provided the Hereford Cross steer for the competition to John Canty, Kildalkey who provided two excellent 24 month old 600kg heifers, a selection of high merit suckler dams with their calves and five star sire and finally to Nigel Heatrick, Glaslough, Co Monaghan who exhibited his prizewinning and 5 star stock bull a great source of interest throughout the event.