Hereford Competition Winners cannot resist “a LIDL bit of Magic”

Nicholas O'Connor left and James O'Connor 2nd from right receive their prize of a €400 LIDLshopping voucher from  John McDonnell Slaney Foods, and Larry Feeney Irish Hereford Breed Society Ltd.
Nicholas O’Connor left and James O’Connor 2nd from right receive their prize of a €400 LIDLshopping voucher from John McDonnell Slaney Foods, and Larry Feeney Irish Hereford Breed Society Ltd.

Over the past three months the Irish Hereford Breed Society has in association with partners Slaney Foods run a major competition to attract additional suppliers and cattle to its certified Irish Hereford Beef program.

The project has been extremely successful in its object of attracting top class beef farmers and quality assured Hereford sired steers and heifers for the fast growing “Irish Hereford Beef” range at major supermarket chain LIDL.

The latest and final winner in the current competition is Wexford man Nicholas O’Connor of Spring Farm Drumgoold. Nicholas who farms with son James runs a substantial autumn calving dairy herd of 175 cows. Approximately 40% are mated to Friesian/Holstein bulls for replacements with the remainder to Hereford. Some Hereford sired calves are sold off at about eight weeks with the heifer calves more often than not making similar or better prices than the bull calves according to James. The remainder are retained for finishing on farm and taken through to slaughter.

Unusually for nowadays no camera is used to supervise calving since calving does not provide any major difficulties. Ease of calving is a given with the majority of the herds cows calving down without assistance of any kind. If one is due to calve at bedtime one might wait on for completion of the event otherwise its early to bed etc.

All winners of the competition to date had the choice of a €500 Hereford bull purchase voucher or a €400 LIDL shopping voucher. Without exception all winners have chosen to experience “a Lidl bit of Magic” selecting the €400 LIDL voucher as their prize. Shoppers at the fast growing chain have the opportunity to purchase top quality products including Irish Hereford Beef. Take the opportunity to visit a store near you and purchase one of the many cuts of Irish Hereford Beef available including the new mini Irish Hereford Burgers just added to the range which are scrumptious.

Additional supplies of steers and heifers are required to meet the continuing expansion in demand. Call Slaney Foods today at Eamonn on 087/677 9567or John at 087/269 5119

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