The last thing Lorraine Connolly, Ballylarkin, Freshford expected on her birthday was a call from Slaney Foods, Wexford to tell her she was the winner of their April Slaney/ Hereford/ LIDL competition. Offered the choice of a 500 Euro Hereford bull purchase voucher or a 400 Euro LIDL shopping voucher she quickly choose the LIDL voucher.

With four fast growing sons plus husband Paudie to cater for Lorraine had no hesitation in her selection. “Whether shopping at LIDL or keeping Herefords your money goes further” stated the obviously delighted winner. A chef by profession in addition to her farming enterprise Lorraine is very conscious of quality food and in particular quality beef.

Quality Hereford sired calves are purchased each year usually at Thurles Co-op mart and taken to slaughter at two years or less. Quality grass and silage are an integral part of the diet. Sons Padraig (who has just had a trial for the under 14’s), Connor, Mark and Cian all aspiring Kilkenny county hurlers who are also keen John Deere fans were looking forward to silage making on May 16^th which is two weeks earlier than in 2013 and looks a bumper crop.

The competition is part of a campaign to attract additional suppliers of quality assured Hereford sired steers and heifers for the very successful Slaney/Hereford beef program at Slaney Foods and continues throughout May and June.

Delighted with “a LIDL bit of magic” on her birthday Lorraine is looking forward to her shopping spree at LIDL which she says will definitely include the purchase of a supply of “Deluxe” Irish Hereford Beef which has been a top seller since its launch as part of the LIDL “Deluxe” range.